01:30 PM - 02:20 PM - Making Your Social Media Work for YOU – Room 132

Rachel Koning

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Most small businesses know they need to have an online presence to reach their audiences, but it takes more than “if you build it, they will come.” Why should you invest your time in social media, and why should people follow you once you do?

This forum will cover developing a social media strategy — rather than just occasionally posting –, defining your goals, and outlining your six-month content calendar (it’s easier than you think!). By doing social media the right way, you’ll make social work for you, and not the other way around.